Because the Night exhibition opening

Other - Event posted by elena

Address: Piazza Santissima Annunziata , Florence

Date: Tuesday 17 July 2018


Because the Night
Third Part - The great concerts 88/99
Photo exhibition with free admission

From the New Press Photo archives
Photos, videos and posters of great musical events in Florence

Institute of the Innocenti - Salone Borghini
Piazza della Santissima Annunziata, 13 - Florence

From Tuesday 17 to Friday 27 July 2018 - 10/19 hours - free admission
(For Musart Festival spectators, extended hours until 9.30 pm)

Inauguration Tuesday 17 July - 17 hours

From the legendary concert of Dalla and Morandi in 1988 Piazza Santa Croce to the live performance of Vasco Rossi at the Franchi stadium, year 1999. And then, Tina Turner, Depeche Mode, Paul McCartney, Peter Gabriel, David Byrne, Bruce Springsteen, Bjork, Robbie Williams, Tom Waits, Fabrizio De Andre, Riccardo Cocciante, Adriano Celentano ...

The great Florentine concerts of the 80s and 90s relive in the third edition of the "Because the Night" photo exhibition, from Tuesday 17 to Friday 27 July 2018 in the Borghini Salon of the Istituto degli Innocenti, in Piazza della Santissima Annunziata, 13 in Florence.

The inauguration, open to all, is scheduled for Tuesday, July 17 at 17, in the presence of artists, promoters and insiders who contributed to that unforgettable live season.

You can visit the exhibition "Because the Night" from 10 am to 7 pm, free admission. For Musart Festival viewers, the timetable is extended until 9.30 pm.

Inserted within the Musart Festival - which in the same days will bring to the stage of Piazza della Santissima Annunziata Roberto Bolle, Chick Corea, Jethro Tull, Ermal Meta, Baustelle, Francesco De Gregori, Remo Anzovino, Roberto Cacciapaglia and the Orchestras of Tuscany, Youth Italian and Maggio Musicale Fiorentino - the exhibition features 50 shots, posters, posters, original videos and promotional materials from the time taken from the New Press Photo archives.

In the foreground is music, but in many images it is easy to see real generational affications, curious moments, the character of the artists, the pathos that hovers. Among others, Dalla and Morandi under the stern gaze of Dante in Piazza Santa Croce, Fabrizio De André with the inevitable lit cigarette, a very young and jaunty Jovanotti, Toam Waits who comes on stage, megaphone in hand, along with the audience, the public of the Boss and that of Blasco.

Musart Festival is a Prg Firenze production realized with the contribution of Florence City Council / Florentine Summer 2018, Metropolitan City of Florence, Toscana Promozione Turistica, Fondazione CR Firenze. Partners: Trenitalia, Destination Florence. With the patronage of the Istituto degli Innocenti. Main sponsor Publiacqua. They support the Unicoop Florence, Sammontana, Prinz, Ruffino, Caffè Cesare Magnelli, Findomestic Banca, Engie. CAR

Because the Night - Part Three - The great concerts 88/99
Presentation by Claudio Bertini and Massimo Gramigni - Prg Florence
Third edition of Musart and third episode of "Because the night". After the eighties, started with the concert of Patti Smith in September '79 and illustrated in the exhibitions of 2016 and 2017, this year is the turn of the nineties, more precisely the period that goes from the concert of Dalla and Morandi in the square Santa Croce - July '88 - at the first concert of Vasco Rossi at the Stadium - June '99 - two watershed events in the minimum history of our work. The first marked the beginning of the 'theatrical' use of the most beautiful Tuscan squares (and perhaps this deserves an exhibition in its own right).

The concert of Dalla and Morandi in Piazza Santa Croce marked the beginning of the 'theatrical' use of the
the most beautiful Tuscan squares (and perhaps this deserves an exhibition in its own right). We had the task of designing the fittings for memorable concerts, including Lucio Dalla in Piazza del Campo, Fabrizio De André in Piazza dei Cavalieri, Gianni Morandi in Piazza dell'Anfiteatro, Pooh in the Castle Square of Monteriggioni, Francesco Guccini in piazza dei Priori, only
to mention the most important made outside of Florence. Alongside these are the displays of many Florentine squares, which until then had not been touched by the new musical wave (Piazza S. Croce, precisely with Dalla and Morandi, the churchyard of the Basilica of San Miniato with Franco Battiato etc ...). From the setting up of beautiful squares for a single concert to the idea of ​​an exhibition
'semistabile' of only one square for a Festival the step is short, after all the idea of ​​Musart comes from the experience of those years.
Vasco Rossi's was the first concert in which an Italian artist filled the entire Franchi, including the lawn, with his own fans, according to a liturgy that from then on would be repeated many times, protagonists Vasco (for another five times ) and after him Renato Zero, Baglioni,
Ligabue, Jovanotti and, more recently, Tiziano Ferro, thus definitively reopening the gates of the stadium, remained almost unused for the veto of politics and sport in the twenty years 79/99.
In the middle, as you see, of everything and more; we have chosen, as always, the concerts that seemed to us more significant, but also some to which we are in other respects. Unlike the first two editions, the photos of this exhibition refer almost exclusively to concerts organized by us. In fact, during the decade in question, some of the most active promoters in previous years ceased their activity and D'Alessandro & Galli moved their center of gravity mainly in the big Italian cities and in Versilia (the Lucca Summer Festival was born in 1998).
At the end of the same period there is also a new subject (Le Nozze di Figaro) destined to sign some of the most important concerts of the last twenty years.
Parallel to the evolution of the market and the tastes of the public, even the technique conditions the new decade. In the summer of 1988, the first electronic voucher was issued by the Florence Box Office (opened in via della Pergola in January 1986); it is not yet about the online sale and everything that will come later but it is definitely a significant step forward to make more
easy to buy tickets for concerts and adjust the offer to the ever increasing demand for live music.
But the technique also conditions and facilitates the work of the friends of Press Photo, to whom we must, as always, the majority of the photos shown here. From '98 the use of digital began to assert itself even in photography. The electronic memory of the computer is now added to the iron cabinets containing the negatives stored day after day.
But the eye and the experience are still the basic weapons to continue to document with skill and punctuality the life of the city and also our work.
Once again, thanks to them for their patience in archival research, which resulted in the exhibition that you can now see.
Claudio Bertini and Massimo Gramigni - Prg Florence

Some of the concerts from which the photos are taken
Lucio Dalla & Gianni Morandi - Piazza Santa Croce Florence - 06 July 1988
Tina Turner - Palasport Florence - 09 May 1990
Fabrizio De Andre - Palasport Florence - March 16th 1991
Carboni Jovanotti - Palasport Florence - November 27th 1992
Luca Barbarossa - Florence Tenda Theater - April 28th 1992
Elio e le Storie Tese - Teatro Tenda Florence - February 22, 1993
Depeche Mode - Palasport Florence - 08 June 1993
Paul McCartney - Palasport Florence - October 22nd and 23rd 1993
Peter Gabriel - Palasport Florence - November 20th 1993
Andrea Bocelli & Gerardina Trovato - Florence Tent Theater - May 21st 1994
Adriano Celentano - Palasport Florence - October 10th 1994
David Byrne - Florence Tenda Theater - 04 November 1994
Miguel Bose - Florence Tenda Theater - 09 November 1994
Woody Allen - Verdi Theater Florence - March 07 1996
Bruce Springsteen - Verdi Theater Florence - May 21st 1997
Bjork - Florence Tenda Theater - 08 November 1997
Robbie Williams - Tenda Theater Florence - November 21st 1997
Luciano Ligabue - Cascine Park Florence - July 3rd 1997
Irene Grandi - Teatro Tenda Florence - March 25th 1998
Eros Ramazzotti - Stadio Comunale Florence - May 28, 1998
Tom Waits - Florence Municipal Theater - July 25, 1999
Vasco Rossi - Stadio Comunale Florence - 16 June 1999

Because the Night - third edition
The great concerts 88/99
From Tuesday 17th to Friday 27th July 2018
Institute of the Innocenti - Salone Borghini
Piazza della Santissima Annunziata, 13 - Florence
Hours: 10/19 - free admission
For Musart Festival viewers, extended hours until 9:30 pm

Tuesday 17 July - 5 pm
Institute of the Innocenti - Salone Borghini
Piazza della Santissima Annunziata, 13 - Florence

PRG and New Press Photo as part of the Musart Festival

Fine Art Print Photo
Fantasy Photo Florence

Info Musart Festival Florence
Info tel. 055.667566 -

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