Show your sun . Cuoio di Toscana tells about "upside down" fashion
at Pitti Uomo 95
On January 9th at the Cinema Teatro Odeon, an event by invitation for the screening of the new fashion film of the leading Consortium in the soul of footwear
In the film, 25 leading brands in international fashion : Giorgio Armani, Arthur Arbesser, Luisa Beccaria, Byblos, René Caovilla, Brunello Cucinelli, Doucal's, Fragiacomo, Elisabetta Franchi, Iceberg, Les Copains, Loriblu, Loro Piana, Max Mara, Antonio Marras, Missoni, Philipp Plein, Emilio Pucci, Santoni, Vivetta at Emilio Pucci, from Daizy Shely to Antonio Marras, from Loriblu, Vionnet, Giuseppe Zanotti
The fashion seen from the unprecedented perspective of the "step", the upside down story of the fashion shows, the ultimate sense of the movement as a propeller of stories, meetings, new experiences, will be at the center of the evening " Show your sun" , special event between fashion, cinema , charity, organized on 9th January by Cuoio di Toscana for the 95th edition of Pitti Uomo at the Cinema Teatro Odeon in Florence (by invitation).
On the occasion of the evening, organized by the reference consortium of international leather brands, with a market share of 98% of Italian production and 80% of European production, the "Show your sole" fashion film will be previewed Marco De Giorgi , author of the same opening video of Pitti Uomo, on the idea and project of Fabiana Giacomotti , fashion designer, and scientific director of the Master in Theory and Strategies of Fashion at the University of Rome La Sapienza. The short film has the patronage of UNIC , by Lineap elle and Micam Milano .
On the notes of "The Flight of the Bumblebee", third episode of the opera The fable of Tsar Saltan by Nikolaj Andreevič Rimsky-Korsakov, the short movie tells the latest fashion week in Milan from an inverted point of view, revealing the narrative power and seductive footwear and movement as "soul" and heart of desires and aspirations: the frenzy, happiness, interest, boredom, the wait for the meeting. The decisive step of the models, the suspended one of the exhibition opening, the excited step of the exclusive party. A frenetic "thousand steps" from waking up late at night: nothing more than the walk reveals in fact the essence of a person, his character, and even more are the revealers of an era, and a company, the shoes that fit these steps . The fashion film is a selection of 30 hours of footage, for 6 days of filming, which involved 25 leading international fashion brands : Giorgio Armani, Arthur Arbesser, Luisa Beccaria, Byblos, René Caovilla, Brunello Cucinelli, Doucal's, Fragiacomo, Elisabetta Franchi, Iceberg, Les Copains, Loriblu, Loro Piana, Max Mara, Antonio Marras, Missoni, Philipp Plein, Emilio Pucci, Santoni, Vivetta at Emilio Pucci, Daizy Shely, Antonio Marras, Loriblu, Vionnet, Giuseppe Zanotti.
"The project - explains Antonio Quirici, president of Cuoio di Toscana - wants to tell the immense panorama of characters, colors and creativity that revolves around the world of shoes. It is the first of a series of initiatives to support the quality footwear chain. I thank all the brands that trust us using our product, and who enthusiastically participated in the making of the film ".
During this new Cuoio di Toscana event, the #inpiedipertutte project will be launched to support women victims of violence in Tuscany, developed with the Sentiero 103 association. Among the guests, Carla Caiazzo, testimonial of female dignity against gender violence .
The Tuscany Leather Consortium
Cuoio di Toscana is a sole sole leather obtained with slow vegetable tanning, an ancient process based on the use of natural tannins obtained from chestnut, mimosa and quebracho wood. The brand was founded with the aim of becoming a spokesperson in the tanning district world.
The companies that are part of the Cuoio di Toscana consortium are from Santa Croce sull'Arno (Bonistalli and Stefanelli Spa) and from San Miniato, Ponte a Egola (Canning Group CMC International Spa, Conceria Gi-Elle-Emme Spa, Cuoificio Otello) Lamonti Cuoio Spa, Conceria 3S Srl and Volpi Concerie Srl).
Beginning at 7.30 pm. Entrance by invitation. For more information cuoioditoscana.it
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