The works La Traviata, Carmen and West Side Story interpreted by 12 students of IED Firenze
The Maggio Musicale Fiorentino seen by the designers of the future of IED Firenze
On 10 January, 12 posters of 12 designers dedicated to the works on stage will be on display in the theater's foyer
at the "Maggio Musicale Fiorentino" scheduled for the 2018-2019 season
The opera posters La Traviata , Carmen and the musical West Side Story , graphically interpreted by 12 students of IED Firenze , will be on display on January 10th at the Maggio Musicale Fiorentino Theater (inauguration at 8.00 pm on the occasion of the first performance of Der Hollander 's fiegende by Richard Wagner). The designers of the future have imagined the new promotional and advertising campaign of the Maggio Musicale Fiorentino, they have put themselves to the test to find a "new voice" - reads the text of the project - for one of the most important works in Europe ".
Specifically, the students of the Master in Graphic Design, of the three-year course in Advertising Communication and of the Specialization course in Graphics for Communication, have developed a series of graphic proposals for the Maggio Musicale Fiorentino.
The aim of the work was to propose a different line of communication that did not involve the use of photos - given the difficulty in finding images suitable for new installations in advance - knowing at the same time to interpret the message at the base of the new Theater headquarters: a Florentine place, in the center of the city, with a look at the world.
"The students - explained Igor Zanti, director of the Florentine headquarters of the IED - have interpreted with the tools of today the universal value of lyrical works such as La Traviata, Carmen and West Side Story: 12 contemporary" graphics "were created that look at the future and that tell the Maggio Musicale through the eyes of young designers "
"I am glad that the young students of the IED - declared Cristiano Chiarot, superintendent of the Maggio - were confronted with our productions and we put the Maggio Musicale Fiorentino at the center of their creativity. Their works, so modern and modern, will certainly be useful for some future graphic elaborations of our theater ".
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