Article Date: 08/02/2007
Location: FULL UP
A stone's throw from Piazza Signoria since '67, the UP FULL is one of the oldest and most popular discos in Florence. Proceeds from the cellars of a Florentine noble palace (Palazzo Baldini), is located in the central Via della Vigna Vecchia, behind the Bargello, between Piazza San Firenze and Piazza S. Croce.
The story goes that in the revolutionary 60's, the Florentine night smelled of change and in Via della Vigna Vecchia was born a new venue: the Storck. After a few years he changed to Lady Godiva, until it became in the 70s the Full Up ever. This name will remain over time and will emerge gradually as a solid and indelible mark in the Florentine nightlife. In the 80s his reputation was consolidated becoming a container of musical events and dance rhythms. At the dawn of the third millennium the local begins its evolution, taking part in the change of fashions and realizing the needs increasingly proprietary to a selected audience. The relaunch of Full Up is signed by Emiliano Fontani, young Florentine businessman, who renews the philosophy of the restaurant thanks to the creativity of Madeleine Paris.
In 2005, it opted for an internal look makeover inspired by minimalism and the international jet set. So the local to now is one of the preferred destinations by the most glamorous clubbers, presenting a "living room" environment that is spread across multiple rooms, where reigning atmosphere 70 in a deliberate contrast with a minimal chic style, hi-tech materials and large updated photographic works in black and white.
For pure passion or a simple evening with friends, the new trend in terms of club rooted in a precise concept: "the era of the premises by the anonymous rooms is over. Now it is an aesthetic experience, almost sensual, a place to live as a protagonist with smug foolishness their leisure time, "say the architects Roberto and Massimiliano Morlacci.
Completely renovated, also under the sound profile, with hi-fi Martin and automated systems led lights in dance floors and the counter area of the drink, the Full Up welcomes in its musical salon fashion evenings and DJ sets of international level, driven by a team compact and creative public relations.
Full Up is also "smoking club", you can smoke in two areas: in the brand new privée "Elvira" and close to the runway. It 'was the introduction of this "Elvira privée" to give it an amazing value. The ingredients? Exclusivity, intimacy (with just 8 tables coveted!) And rigid selection ... for a price defined by insiders as "quite cheap!". The regulars - including regularly stand out players and characters from the TV show and the world - are used to make the booking it table for the entire season. The Elvira is also available for "Priveè" party "out of the days of opening of the premises.
DAYS & GUESTS:
The local programming Wednesday sees a banner of bubbly and fun happy-house music with an evening "Fruit Joy", a hip-hop Friday ( "The Vibe") with DJs Master Freez and Flash and Saturday "B.Fly "evening rush, typically house with Emijay in console. It also turns the console in the three days of opening the dj Silvano Piari, Giulietto and Rigo. In four words: DJs, musicians, producers and remixers ...
Many special guests who in turn took turns at Full Up console. Among the many point out Bruno Bolla (from Radio Montecarlo), Crookers, Daft Punk, Luke de Gennaro (MTV), Nicola Zucchi (from Pineta), Ana J (from "Chandelier"), Michele Tabucchi (from Barcelona), Master Freez, dJ Flash, Supernova, etc..
- Tuesday, February 20 is "Carnival Party" in "A Clockwork Orange" style. Special Guest DJ LEONARDO Martera (Planet Funk)
- Saturday, February 24th is special guest DJ Nicola Zucchi FROM PINETA Milano Marittima
- Saturday 3 Marco's special guest dj Luca de Gennaro (MTV)
- Saturday, March 17 is SPECIAL EVENT for the release of the SUPERNOVA.
. : FULL UP Cool Club:.
Via della Vigna Vecchia, 23-25 / r - FLORENCE
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